SEO Explained – Search Engine Optimisation explained
In essence, Search Engine Optimisation is the technique of getting a website found on the internet. But what does that mean? Let’s start with the absolute basics…
Search Engine – A company like Google, Bing or Yahoo who provides access to the internet allowing visitors to search for information held on websites, directories and videos.
Optimisation – Refining the way that information is found on the internet by providing the results that are the most relevant to what was searched for.
At QR Webtech we’ve compiled a list of questions and answers that are designed to give you a fighting chance of understanding a little more about the internet and how it can help your business. They explain the benefits and limitations of websites and, most importantly of all how you can use a website to get more valuable enquiries and customers interested in your business.
Take a few minutes to read through the information but first…let’s explain a few of the technical terms you’ve probably heard mentioned ….
Ranking – Basically, this is where a website appears on a Search Engine’s pages. The higher the better as those closer to the top have a greater chance of being visited.
Ad-words – Some companies pay to be at the top of the rankings and use Ad-words as a key part of their SEO strategy. Key search words are chosen and paid for on a pay per click basis….these companies appear at the top of Google’s page one or in the sidebar to the right.
Indexing – Once a website goes live it will be found by the search engines who will index it by adding it to the rankings. However, don’t be alarmed if you can’t find your site straight away…. it can sometimes take a couple of weeks for it to be indexed
Traffic – This is the term used to describe the number of visitors to a website. Every time someone finds a website or blog by searching the internet it’s called an organic search. Higher traffic means better ranking especially if they are from organic searches.
Content – A general term to describe the text, images and information that comprise each website. The more unique content a website has the better.
Blogs – Basically a blog is a new page that’s created on your website that isn’t part of the main navigation. Often this will be latest news or something interesting that will appeal to your customers. Better still, it will appeal to Google and other search engines as fresh content on your site is a good thing. We’ll provide you with editor rights to access your website so you can add blogs as and when you want to. We’ll also give you access to some easy to follow tutorials on how to create and post your blogs.
Backing up – This means keeping a copy of your website securely on our server, just in case your it develops a fault and needs rebuilding.
Frequently Asked Questions
How long does it take to get my website ranked by the Search Engines?
Google for example, is continually scanning the internet and although your site may only take a day or so to go live it can take weeks for it to be indexed. This means you can direct people to your website by telling them your domain name but initially it won’t appear when searched for organically. QR codes also provide a way of directing people to your site..
How high up the rankings can I expect my website to appear?
Unfortunately there’s no simple answer. Where a website appears is purely down to the competition it has and this can vary hugely between business types and location. If you provide a unique service and have no competition you’ll find yourself at the top of the pile in no time at all. However, where other companies in your area are investing huge amounts of time and money of SEO then your position may suffer.
How can I help get my website higher in the rankings?
Here’s the good news. There are many ways of achieving this without spending a fortune although there are no guarantees. Here a few tips and suggestions…
Drive Traffic to your website – Make sure your new website features in all of your marketing materials such as printed literature, adverts and on vehicles. Use QR Code stickers to point potential customers to your site by applying them to shop windows of on vehicles.
Add Fresh Content to your site – Let us have details of new products and services you’re offering so we can add it to your website. Likewise, completed projects and latest news are worth mentioning too. Also, We’ll give you editor rights for your website so you can add new content in the form of blogs or latest news. This can not only showcase your work but is also a great SEO tool. We’ll also provide tutorials to help you with this feature.
Trade Associations and Directories – If you have a trade page such as Checkatrade, Trustatrader or Dulux Select don’t forget to add a link to your website there (simply contact them and ask for it to be added). Also, sign up and add your details to Free online Directories. We will supply a list of our favourites which will be sent to you when your website goes live.
Google Business & Google plus – Google have some great tools to help small businesses advertise to their local market. We’ll send you a documents and information that explains how to make Google work harder for your business once your website goes live.
Need more help?
Contact Us – We’re here to help with any questions you have about websites, SEO and marketing in general and best of all…we’re right on your doorstep in Horsham. Call 01403 801000 or click here to get in touch via email